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Le Tour de Sheffield

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I’m walking fast up the road from Sheffield station to the BIS offices in St. Paul’s Place. Can I get there before 10 o’clock? The train got in a couple of minutes early which gives me 4 minutes; can it be done without breaking into a run?

Why do I set myself these challenges?

My brief for the day is to create a display of local and regional winners of the Queen’s Awards for Enterprise in the big BIS window in St. Paul’s Place.

The first thing I see before I get through the door is David Chadwick from Carradice of Nelson Ltd with a brand new hand built bicycle. He’s had it specially commissioned to display the cycle luggage which won them an award this year.

Bike window display.
The cycle luggage by Carradice of Nelson.

He’s been following the Tour De France up and down hills in Yorkshire and tells me there has been a sharp spike in luggage orders placed by people cycling to the various points of the tour!

There is an array of unopened boxes from the other 4 regional winners. Opening each one carefully reveals …

  • running shoes from Inov-8,
  • devices to prevent fuel spillage and confuse diesel thieves by TISS Ltd.
  • coin hoppers and note checkers from Innovative Technology Ltd
  • and finally the brightest most colourful kitchenware; handy drawers and grow pots from Wham which is the trading name of What More UK Ltd.
Running shoes display.
Running shoes from Inov-8.
Drawers and pots.
Drawers and grow pots from Wham.

Every now and then I go to check to display from outside the window. This looks onto St. Pauls Square which still has a giant screen showing the Tour, people are transfixed by images of bicycles hurtling along country roads.

At the same time as me organising the line up in one window there is Philippe van Ameyde setting up the statistics display along the side window.

Queen's Awards window display showing data on the awards.
2015 statistics kindly supplied by Tecna.

With a name like that he should surely be in the Tour de France, which is now going from Cambridge to London.

It is one of those days!

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